Buzzword Allergy
- What you hear
- "What does transformational actually mean here?"
- Underneath it
- They have heard the same words from every applicant and none of them mean anything anymore.
- Response principle
- Replace every adjective with a number or a scene. Trade "we change lives" for "78 of 84 students passed."
Example response
"Fair. Concretely: last year 78 of our 84 eighth-graders passed the state math test, 23 points above the district average. That is what the grant protects."
Quotes the persona may use
- "That sounds like everyone else."
- "What does that mean in numbers?"
- "Give me one real result."