Practice track
Level 1: AI Foundations for Design and Marketing
Prompt, ground, and verify. You stay the art director.
Level 1 teaches you to use AI across the major models for real design and marketing work without letting the work go generic: how to prompt with intent, ground every output in your brand truth, and verify before anything ships. You build a reusable Creative Context Document and audience personas, learn the copyright and ownership habits that protect your design, and finish by shipping a verified campaign brief and first-draft creative.
Visual and brand design work
Campaigns, copy, and audience
The modules
- 01 beginner 30 min
Human-First AI for Design & Marketing
Stop treating AI like a vending machine for finished creative. It is a fast, tireless studio assistant that drafts at speed and goes generic with total confidence unless you direct it. You stay the art director who sets the brief and decides what ships.
foundationsmindset - 02 beginner 30 min
Responsible & Verifiable AI: How It Learns, Grounding & Trust
AI does not know things. It predicts the most likely next word from patterns it learned, which is why it sounds confident while being wrong and why its default work is so generic. Grounding and verifying are how you turn a confident guesser into a useful assistant.
foundationstrustverification - 03 beginner 30 min
Copyright, Authorship & Owning Your Design
Purely AI-generated output is hard to protect, because copyright protects human authorship. What protects your design is the human work you put around the AI: your idea, your choices, your edits, and the record that shows them. This is practical guidance for designers, not legal advice.
foundationscopyrightownership - 04 beginner 30 min
Prompting for Design & Marketing
Good prompting for creative work is not magic phrasing. It is clear direction: describe the scene instead of stacking adjectives, say what the work must NOT look or sound like, show examples, and carry the same intent across Claude and Google so you are not married to one model.
foundationsprompting - 05 beginner 30 min
Build Your Creative Context Document
A one-page "About my brand" you paste at the top of every design and marketing chat, so you stop re-explaining yourself and the work stops coming back generic. Build it with the Creative Context Document tool: brand, audience, voice, references, anti-references, CTA, design principles, and accessibility.
contextworkflowapplied - 06 beginner 30 min
Personas & Audience Interviews with AI
Use AI to generate sharp audience personas from your Context Document, then practice a simulated audience interview to pressure-test a value prop and a piece of copy before you spend money putting it in front of real people. The win is what you learn about your message, not whether you "convince" the persona.
simulatorpersonasaudience - 07 beginner 1 hr
Capstone: Verify & Ship a Campaign Brief
Put it all together. Take your Creative Context Document and a chosen persona, build a real campaign brief, draft first-pass creative, ground every claim, run the AI slop audit, and log the human process so the work is yours to own. Prompt, ground, and verify, then ship.
capstonecampaignverificationapplied
Build once, reuse everywhere
Your Creative Context Document
Build the one-page "About my brand" you paste at the top of every AI conversation about your design and marketing work, whether you are shaping the visuals or writing the campaign. Answer these once, then reuse the document on every project, and update it about once a quarter or when something real changes. The anti-references are the part that does the heavy lifting, so be specific and a little harsh about what your work must never look or sound like.
Open the Context Document builder →